Packaging, Labeling, Warranties, and Guarantees:- Some product packages—such as the Coke bottle and Red Bull can—are world famous. Many marketers have called packaging a fifth P, along with price, product, place, and promotion. Most, however, treat packaging and labeling as an element of product strategy. Warranties and guarantees can also be an important part of the product strategy and often appear on the package. Packaging Packaging includes all the activities of designing and producing the container for a product. Packages might have up to three layers. Cool Water cologne comes in a bottle (primary package) in a cardboard box (secondary package) in a corrugated box (shipping package) containing six dozen bottles in cardboard boxes. The package is the buyer’s first encounter with the product. A good package draws the consumer in and encourages product choice. In effect, they can act as “five-second commercials” for the product. Packaging also affects consumers’ later product e...
Factors influencing Political Behaviour The Factors influencing Political Behaviour figure depicts that there are two factors that influence the political behavior in the organization, individual factors and the organizational factors. Individual factors include certain traits of the individual that are likely to be related to the political behaviours. Employees, who possess high self-monitors, regularly keep check on their performance, and are more sensitive to the social cues. Those who have internal locus of control believe they can control the environment and can easily manipulate things and have a very high need of power. The Machiavellian personality is characterized by the desire to manipulate others and acquire power in the organization. These kinds of employees are more prone to engage in some sort of political behaviors in the organization. Also individual’s high expectation of success fosters political behavior. Organizational Factors also give rise to the...
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