SWOT Analysis in detail

SWOT Analysis:-

SWOT analysis captures the key strengths and weaknesses within the company and describes the opportunities and threats facing Pegasus.

Strengths:-
■ In-depth industry experience and insight
■ Creative, yet practical product designers
■ The use of a highly efficient, flexible business model utilizing direct customer sales and distribution

Weaknesses:-
■ The reliance on outside capital necessary to grow the business
■ A lack of retailers who can work face-to-face with the customer to generate brand and product awareness
■ The difficulty of developing brand awareness as a start-up company

Opportunities:-
■ Participation within a growing industry
■ Decreased product costs through economy of scale
■ The ability to leverage other industry participants’ marketing efforts to help grow the general market

Threats:-
■ Future/potential competition from an already established market participant
■ A slump in the economy that could have a negative effect on people’s spending of discretionary income on fitness/ recreational products

■ The release of a study that calls into question the safety of skating or the inability to prevent major skating induced traumas

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