SOCIAL RESPONSIBILITY BEHAVIOR

SOCIAL RESPONSIBILITY BEHAVIOR:-


Individual marketers must exercise their social conscience in specific dealings with customers and stakeholders. Some top-rated companies for corporate social responsibility are Microsoft, Johnson & Johnson, 3M, Google, Coca-Cola, General Mills, UPS, Sony, and Procter & Gamble.37 Increasingly, people want information about a company’s record on social and environmental responsibility to help them decide which companies to buy from, invest in, and work for.38 H. J. Heinz received awards for its 108-page 2009 Corporate Social Responsibility report, which reflects the company’s commitment to “achieving sustainable growth that benefits our shareholders, consumers, customers, employees and communities, guided by the principles of integrity, transparency and social responsibility

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