SERVICES of products
SERVICES:-
Retailers must decide on the services
mix to offer customers:
1-Prepurchase services include
accepting telephone and mail orders, advertising, window and interior display,
fitting rooms, shopping hours, fashion shows, and trade-ins.
2-Postpurchase services include
shipping and delivery, gift wrapping, adjustments and returns, alterations and
tailoring, installations, and engraving.
3-Ancillary services include
general information, check cashing, parking, restaurants, repairs, interior
decorating, credit, rest rooms, and baby-attendant service.
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