MASLOW’S THEORY

MASLOW’S THEORY:-


Abraham Maslow sought to explain why people are driven by particular needs at particular times. His answer is that human needs are arranged in a hierarchy from most to least pressing—physiological needs, safety needs, social needs, esteem needs, and self-actualization Chrysler ANALYZING CONSUMER MARKETS Physiological Needs (food, water, shelter) Safety Needs (security, protection) Social Needs (sense of belonging, love) Esteem Needs (self-esteem, recognition, status) Self actualization Needs (self-development and realization) Maslow’s Hierarchy of Needs Source: A. H. Maslow, Motivation and Personality. (Upper Saddle River, NJ: Prentice Hall, 1987). Printed and electronically reproduced by permission of Pearson Education, Inc., Upper Saddle River, NJ. needs. People will try to satisfy their most important need first and then try to satisfy the next most important. For example, a starving man (need 1) will not take an interest in the latest happenings in the art world, nor in how he is viewed by others, nor even in whether he is breathing clean air, but when he has enough food and water, the next most important need will become salient. HERZBERG’S THEORY Frederick Herzberg develop.

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