LEGAL BEHAVIOR
LEGAL
BEHAVIOR:-
Organizations must ensure every employee knows and observes
relevant laws.33 For example, it’s illegal for salespeople to lie to consumers
or mislead them about the advantages of buying a product. Salespeople may not
offer bribes to purchasing agents or others influencing a B2B sale. Their
statements must match advertising claims, and they may not obtain or use
competitors’ technical or trade secrets through bribery or industrial
espionage. Finally, they must not disparage competitors or their products by
suggesting things that are not true. Managers must make sure every sales
representative knows the law and acts accordingly.
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