Holistic Marketing definition

Holistic Marketing definition:-

Holistic marketing is the development, design, and implementation of marketing programs, processes, and activities that recognize the breadth and interdependencies of today’s marketing environment. Four key dimensions of holistic marketing are:

1. Internal marketing:—ensuring everyone in the organization embraces appropriate marketing principles, especially senior management.

2. Integrated marketing:—ensuring that multiple means of creating, delivering, and communicating value are employed and combined in the best way.

3. Relationship marketing:—having rich, multifaceted relationships with customers, channel members, and other marketing partners.

4. Performance marketing:—understanding returns to the business from marketing activities and programs, as well as addressing broader concerns and their legal, ethical, social, and environmental effects.

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